Boutique vs. Semi-Custom: Why True Custom Homes Are Built Around the Land, Not Forced Onto It
In the world of luxury homebuilding, the word custom gets used loosely. Many homes marketed as “custom” are actually semi-custom—pre-engineered plans modified with a handful of structural and finish options. For some markets, that works. In Scottsdale and Paradise Valley, it often doesn’t. The Desert Doesn’t Accept Standard Plans Every homesite in the Valley has […]